Sincerely, Alzheimer


Alzheimer's represents the mental disorder that most people suffer in the world. However, what do we really know about this disease? Do we know its particularities?

Currently, in Spain it is estimated that there are about 800,000 Alzheimer's patients. It is important to note that this condition is also affected to a great extent by their relatives and caregivers. Specifically, it is known of a ratio of two people affected per each patient, which means that more than two million people in Spain coexist with Alzheimer's today.

On the other hand, the current population tends to age. The low birth rate of the last decades and the life expectancy increase are a clear indication of this. There is, however, another key factor to explain this phenomenon: the children of the Baby-Boom approach the elderly; those born between 1957 and 1977 will be the oldest people of the next decades, and this progressive aging of the population will be even more evident in those territories that received immigrants from the rural exodus of the mid-twentieth century. With this scenario it is an undeniable fact that in the future all of us will be directly or indirectly involved with Alzheimer's.

Considering this social challenge, Sincerely Alzheimer discusses about one of the less well-known but more optimistic aspects of this disease: how emotions continue to live in their patients and how despite having lost many cognitive abilities are still able to easily revive those memories full of feelings.

It is the most hopeful and motivating reading of this condition, which will help us understand how emotional stimulation is an essential practice to improve the patient’s quality and life expectancy.

This project photographs are the portrait of the living emotional memory of Alzheimer's disease. Patients immerse themselves in their most beloved memories in company with their relatives and caregivers. They flee from the tangible, the dispersed, and for an instant, the instant that the camera shutter lasts, they penetrate into the clarity of those feelings that are located deep in the heart, reliving those moments, people and places, of which they will never let go.

Project carried out in collaboration with the Alzheimer's Family Association AFA Baix, and the backing of the Department of Cultural Affairs of Cornellà de Llobregat